Tuesday, January 15, 2008

Fashion and Computers

When ever I come across any new PC’s or computers the few things that always comes to my mind are, what is the configuration, what kind of processor, how about RAM, operating system, hard drive space, etc. Physical look of the computer is something goes last on my list. Of course the weight of a laptop and brand matters to me, but I am not too keen on silver, black, blue color and that matter looks of a computer. I want a reliable workable machine, which will not make me pull my own hair.

But after reading this article in Business Week I have started realizing that my theory is not always true there are few or may be many folks to whom looks do matter, may be more than the configuration, maker and even cost. Some might like a slick stylish laptop others might like a so called cool pink, red, purple type. With all this said and done one thing is clear these days many consumers want hardware that makes a fashion statement. That says something about them; unfortunately some of these so called fashionable computes are expensive way too expensive. For example Tulip, a European company is the ultimate example of fashion and computers. Their Ego-Galaxy cost almost $13,000, yeah that’s right. Some people cannot even afford a $13,000 car but there are few wealthy individuals who afford this so called “cool” computer. Do they really know the ABC of a computer, well that’s a different story and can be discussed separately. I think for now it looks like fashion goes with two important things, money and show-off.

2 comments:

Tetsu said...

It is always about the look. Yes, it is about substance as well. But with similar quality, it's about the look. Sad but realistic. Therefore, product packaging is extremely important and it may lead a company to a real success. At the same time, I think different people have different taste. If companies can make computers don't look as dull as today, people may like their computer a little bit more.

mterry2 said...

To a large segment of the population functionality is not as important as style and appearance. A pair of sunglasses that cost $5 are probably going to do the same job as a $200 pair. Yet, people will also buy the $200 brand for prestige.